2026 CATEGORIES
TOOL OR DEVICE
Best Tool or Device
This category is for accessories, tools or brushes that can be used on the hair, skin or body. Including (but not limited to) make-up brushes, hair removal products, eyelash curlers and other beauty tools.
BODY CARE
Best Body Care Product
This category is aimed towards highlighting the best body moisturisers, hair removal, exfoliators, hand creams, foot creams, hand masks and foot masks.
Best Bath and Shower Product
This category is for bath and shower products aimed at the popular end of the market. Bath and Shower products can include (but are not limited to) bath and shower oils, washes, gels, soaps and beads.
Best Sun Care product
This category is for sun care products formulated for the face and/or body, such as sun protection, after-sun and self-tanning products.
FRAGRANCE
Best Fragrance
This category is for all fragrances (eau de parfums, eau de toilettes, parfums and elixirs), including niche, mid-premium, blockbuster, gender-marketed specific and genderless scents.
HAIR CARE
Best Hair and Scalp Product
This category includes shampoos, conditioners, masks, scrubs or treatments in either wet or dry form specifically targeted to improving hair and scalp health. At-home hair colourants, toners and touch-up products will also be considered
Best Hair Prep or Styling Product
This category is for preparation of hair as well as topical styling products. This can include (but is not limited to) hair-preparing shampoos, conditioners, styling sprays, gels and oils, as well as accessories for keeping hair styles in place.
MAKE-UP
Best Lip Product
This category is for lip make-up products aimed at all sectors of the market. Entries can include (but are not limited to) lip colours, lip oils, lip liners, lipsticks, lip stains, lip balms and lip glosses.
Best Eye or Brow Product
This category is for eye make-up products. Entries can include (but are not limited to) mascara, eyeliners, eye shadows, glitters, brow liners, laminating kits and faux lashes aimed at all sectors of the market.
Best Complexion Product
This category is for face make-up products, including (but not limited to) foundations, concealers, CC creams, highlighters, bronzers, primers, face powders and blushers.
NATURAL & ORGANIC
Best Natural Beauty Product
This category is for a skin care, hair care, body care or make-up product, where a high percentage of ingredients are of natural origin. Please ensure that you provide a description that includes details about the natural origin of your ingredients. Entries without evidence of their organic certification will not be counted.
PROFESSIONAL BEAUTY
Best Professional Product or Treatment
This category is for new products and/or treatments which are distributed via spa, nail, clinic and hair salons. Products can target (but are not limited to) skin, body, tanning and nails, and these can also include in-treatment products or part of an at-home post-treatment prescription.
Professional treatments can range from facial massage, advanced facials, body wraps, body massage, head and scalp services. These can also include a targeted massage, holistic therapy, aromatherapy, manicures, lash and brow treatments, in-salon hair colour treatments and curling/straightening treatments.
SKIN CARE
Best Moisturiser
This category highlights the best face moisturiser, including (but not limited to) day and night creams.
Best Serum
This category highlights the best serums in the market.
Best Cleanser
This category is for cleansers. Products can include (but are not limited to) balms, oils, foams, skin care wipes, micellar waters, milks, gels and bars.
Best Face Mask or Exfoliator
This category is specifically aimed at skin care treatments that take the form of a mask and/or exfoliators. Entries can include (but are not limited to) masks in the form of sheet, gel, cream, mud and clay. Exfoliators can include (but are not limited to) acids, scrubs, pre-loaded cotton rounds, tonics, toners, powders and serums.
WELLNESS
Best Wellness Product
This category is for wellness products and supplements that aim to improve consumer wellbeing, such as (but not limited to) sleep, sexual wellness, menstruation, menopause and aromatherapy.
OUTSTANDING ACHIEVEMENT
Best Marketing Campaign
This award will recognise the best marketing campaign by a beauty brand over the past 12 months. The campaign must be new, forward-thinking and showcase real innovation. Brands will need to supply materials on the campaign as well as information/stats on how well it performed across channels.
Best Collaboration
This award will celebrate the best cross-brand beauty product collaboration of the past 12 months. This category is open to all beauty brands who have launched a product in collaboration with another company/brand, and this partnership can span any industry, ranging from beauty, fashion, toys and more.
Best New Indie Brand
This award is to celebrate independently-owned beauty businesses that have launched in the past 12 months.
Rising Star in Beauty (Editor’s Choice)
This category celebrates individuals in the industry who are changing beauty for the better. From the founder of a new, buzzy brand, to beauty professionals who have launched incredible charitable, sustainable or societal-driven schemes/programmes within the sector, this award spotlights amazing people who are doing incredible things.
Please note: This winner of this award is chosen by the Pure Beauty editorial team.
SPONSORS AND PARTNERS
To join the sponsors listed above and explore our bespoke sponsorship packages, get in touch with Martina at martina@hpcimedia.com or call +44 (0) 207 193 6862.
CONTACT US
FAQS
We have pulled together the most popular questions that we receive. Please note that if any of the below information doesn’t answer your query, reach out to the Pure Beauty team at purebeauty@hpcimedia.com
Beauty and personal care brands or their PRs can enter the awards. In order to qualify, the brand or product must have been launched into the UK market between July 2024 – July 2025. Products entered must be available for consumer purchase, whether that is through brick-and-mortar or online stores.
We offer two different entry rates, standard (£145+VAT) and premium entry (£195+VAT) . Premium entry is a brand new option for entrants where you can opt into an all inclusive package, prepaying for finalist and winner logos, a longer editorially curated product description in the shortlist issue of Pure Beauty magazine and being added to our priority mailing list.
In order to qualify, the brand or product must have been launched into the UK market between July 2024 – July 2025. Products entered must be available for consumer purchase whether that is through physical or online stores.
Brands submit their latest beauty products for the Pure Beauty editorial team to test and review. They will then shortlist products they believe have the potential to be winners.
Winners are then voted for by Pure Beauty’s readers plus finalists can encourage their own customers to vote for them.
The awards list is refreshed every year, 2025 has 26 awards to enter into. You can find the full list of categories and descriptions on the ‘Categories’ tab. If you require any clarity on which award to enter, please email the team: purebeauty@hpcimedia.com.
Yes! If the product fulfils the criteria for multiple categories then we encourage you to enter all that are relevant.
Please provide a detailed product description, the product’s launch date in the UK, a product or campaign image(s), brand website and any other supporting documentation to make your entry stand out to the judges. All entrants also need to supply 1 x full sized sample.
Please send all samples to the below address, ensuring that the couriers leave the product at the HPCi Media offices. Samples delivered to the surrounding offices may get lost or damaged, so please ensure samples are labelled accurately.
Pure Beauty Awards
HPCi Media Ltd
Studio 227-8
Metal Box Factory
30 Great Guildford St
London
SE1 0HS
Pure Beauty encourages those entering brand awards to provide a strong entry about the brand and its outstanding innovation in the online entry form and to send ‘best sellers’ as examples for the judges.
Pure Beauty offers additional exposure to brands participating in the event through digital, print, social media and sponsorship packages. Please reach out to Martina Gorbino at martina@hpcimedia.com for further information.
Voting begins once the shortlist has been announced at the beginning of September.
Anyone! The Pure Beauty team will share voting forms that are for public use. Brands are encouraged to circulate to their databases to secure their public vote. The public votes dictates who wins.
The winners ceremony will take place in October in London. For further details, please contact Martina at martina@hpcimedia.com