Welcome to the Pure Beauty Awards!

The Pure Beauty Awards are back and bigger than ever! With 39 categories acknowledging the best in beauty innovation, the awards will honour the most exciting brands and products launched over the past 12 months. The winners are voted for by Pure Beauty’s readers, including beauty industry insiders and the expert beauty retail staff that sell your products to customers every day.

The awards will provide you with digital, print and live exposure to buyers and consumers on a global scale. If you’re shorlisted, your brand will gain special recognition in the busy beauty marketplace, building a reputation for being trustworthy, innovative and on-trend.

Enter now for the opportunity to showcase your brand’s new products, and join previous award winners at our glamorous awards at The Savoy, London on 25 October 2018.

Enter the awards

All entries should be submitted via the online entry form by Friday 6th July 2018. Review the Award Categories list to identify the categories that best suit your product and enter as many times as you wish. You can add or edit your award entries any time until the closing date. If you need any help contact us.

Products must have launched between July 2017 and July 2018 and be available to purchase in the UK.





“We had a wonderful evening celebrating with the winners and meeting new people from the industry.”
Catherine Womersley, Beauty Buyer, House of Fraser

Previous awards

The 2017 winners were announced at a glowing neon-glam themed ceremony hosted by radio DJ, author and presenter Gemma Cairney on 26 October at the Savoy hotel in London. The awards were a complete sell-out with over 350 industry guests from premium, mass and niche beauty brands and the UK’s leading UK beauty buyers, including Amazon, Boots, Harrods, QVC, The Perfume Shop and The Fragrance Shop.

Popular high street names also joined in with the celebrations with both Boots and Superdrug winning awards for their own-brand products and leading TV shopping channel QVC scooping the award for Best New Retail Innovation of 2017.

Other popular retailers on the guest list included Space NK, Oliver Bonas, River Island, Button & Wilde as well as e-retailer Feelunique.

There were 36 awards categories in total for 2017, including Best New British Brand and Best New International Breakthrough Brand, which were sponsored by leading speciality chemical distributor Univar.

W7 Cosmetics sponsored the Organic and Natural categories for 2017 and were joined by their brand ambassadors Maria Fowler of The Only Way Is Essex fame, make-up artist and YouTube star Stephanie Lange and four-times BMX World Champion Kelvin Batey.

A host of celebrities joined in with the night’s proceedings. The Saturdays’ Rochelle Humes scooped the award for Best New Ethnic Beauty Product with her HiGlow High-Intensity Radiance & Glow Body Cream. Plus, Samantha Faiers and Billie Faiers went up on stage to collect the Best New Body Product award for their Minnies So Into It Sparkling Dusting Powder.

“It was a fabulous event, so beautifully and tastefully put together and we shared a table with great people.”
Adele Watkins, Managing Director, Aroma Works

Sponsor – Exhibit – Goody Bag

There are many ways to get your brand and products noticed by key industry professionals at the Pure Beauty Awards. Get in touch with Adrian Goldfinch on adriang@hpcimedia.com or telephone +44 (0) 207 193 6862 to find out about the sponsorship opportunities available.

Event Sponsors & Partners

SPC logo
CB logo
Cygnia logo

SPC logo
CB logo
Arthur Edward logo

Venue: The Savoy

The Savoy is a world-famous luxury hotel and one of London’s most celebrated landmarks. It sits on the north bank of the River Thames overlooking the south bank and is set within the vibrancy of Covent Garden. This beautiful venue has been a pioneer for elegance since 1880 and the ‘home’ of the Pure Beauty Awards for the past three years. Following a lovely stroll along the river, guests can access the elegant Lancaster Ballroom from the hotel’s Riverside entrance.

Address: The Savoy Hotel, Riverside Entrance, Strand, London WC2R 0EU.

Savoy Hotel

“Another excellent awards evening. The venue was excellent as usual, the food was wonderful and it all ran very smoothly – we really enjoyed ourselves.” James Sutton, Founder, Butterflies Healthcare

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Contact us

The Pure Beauty Awards team can be reached on +44 (0) 207 193 9279 or purebeauty@hpcimedia.com. Send award entry product samples to: HPCi Media, Pure Beauty Awards, Natraj Building The Tanneries, 55 Bermondsey St, London SE1 3XG, UK.