Welcome to the Pure Beauty Awards!

The Pure Beauty Awards are back and bigger than ever! With 40 categories acknowledging the best in beauty innovation, the awards will honour the most exciting brands and products launched over the past 12 months. The winners are voted for by Pure Beauty’s readers, including beauty industry insiders and the expert beauty retail staff that sell your products to customers every day.

The awards will provide you with digital, print and live exposure to buyers and consumers on a global scale. If you’re shortlisted, your brand will gain special recognition in the busy beauty marketplace, building a reputation for being trustworthy, innovative and on-trend.

Enter now for the opportunity to showcase your brand’s new products, and join previous award winners at our glamorous awards at our new venue – 8 Northumberland Avenue, London on 24 October 2019.

Enter the awards

All entries should be submitted via the online entry form by Friday 5th July 2019. Review the Award Categories list to identify the categories that best suit your product and enter as many times as you wish. You can add or edit your award entries any time until the closing date. If you need any help contact us.

Products must have launched between July 2018 and July 2019 and be available to purchase in the UK.





“We had a wonderful evening celebrating with the winners and meeting new people from the industry.”
Catherine Womersley, Beauty Buyer, House of Fraser

Previous awards

The 2018 winners were announced at a sparkling midnight-garden themed ceremony hosted by radio DJ and presenter Vick Hope on 25 October at the Savoy hotel in London. The awards were a complete sell-out with over 350 industry guests from premium, mass and niche beauty brands and the UK’s leading UK beauty buyers, including ASOS, Harrods, QVC, FeelUnique and The Fragrance Shop.

Popular high street names also joined in with the celebrations with both Boots and Superdrug winning awards for their own-brand products and leading retailer Asda scooping the award for Best New Retailer’s own product.

Other popular retailers on the guest list included Space NK, Oliver Bonas, River Island, Button & Wilde as well as e-retailer Feelunique.

There were 39 awards categories in total for 2018, including Best New British Brand and Best New International Breakthrough Brand, which were sponsored by Cygnia.

Leading specialty chemical distributor Univar sponsored the Organic and Natural categories for 2018 and presented awards to winners including Konjac Sponge Company, Pretty Athletic and Natura Siberica.

A host of celebrities joined in with the night’s proceedings. The Saturdays’ Rochelle Humes scooped the silver award for Best New Make-up Base Product with her HIGlow High Intensity Glow Drops.

“It was a fabulous event, so beautifully and tastefully put together and we shared a table with great people.”
Adele Watkins, Managing Director, Aroma Works

Sponsor – Exhibit – Goody Bag

There are many ways to get your brand and products noticed by key industry professionals at the Pure Beauty Awards from sponsoring to submitting a product to our plastic free and sustainable goody bag. Get in touch with Trystan Hurley on trystanh@hpcimedia.com or telephone +44 (0) 207 193 6862 to find out about sponsorship opportunities available.


CB logo
Univar logo
CB logo
aprinova logo
Lonza logo
Cygnia logo

Lonza logo
FLORA logo
Lonza logo
Lonza logo
Nagase logo
Eden logo


Arthur Edward logo
PB logo
SPC logo
PB logo

Venue: 8 Northumberland Avenue

8 Northumberland Avenue is located only a stone’s throw away from Trafalgar Square, making it London’s most central Venue. Exceptional public transport links from all directions ensure that your guests will always arrive and depart with ease.The mixture of classic Victorian architecture and cutting-edge technology compliments a variety of occasion events.

Address: 8 Northumberland Ave, Westminster, London WC2N 5BY

8 Nortumberland Avenue

“Another excellent awards evening. The venue was excellent as usual, the food was wonderful and it all ran very smoothly – we really enjoyed ourselves.” James Sutton, Founder, Butterflies Healthcare

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Contact us

The Pure Beauty Awards team can be reached on +44 (0) 207 193 9279 or purebeauty@hpcimedia.com. Send award entry product samples to: HPCi Media, Pure Beauty Awards, Natraj Building The Tanneries, 55 Bermondsey St, London SE1 3XG, UK.