Voting closed for 2018 Pure Beauty Awards

Once again, the beauty industry has proven itself to be an outstanding example of innovation and creativity. With even more entries received this year and the standard higher than ever, our judging panel had the tough task of narrowing down the entries for the final shortlist. The finalists have now been chosen and the the winners voted for! A huge thanks to all of the brands, PRs and manufacturers that entered this year’s awards and congratulations to those that have made it to the shortlist!

The Pure Beauty Awards promises to be an unforgettable evening gathering the industry’s key movers and shakers to celebrate the best in beauty! This year’s’Midnight Garden’ theme will evoke the elegance and intrigue of a moonlit garden. Capital FM Breakfast presenter and Strictly Come Dancing contestant Vick Hope will be announcing the 2018 beauty heroes live on Thursday 25 October.

The Shortlist

The Pure Beauty Awards entries are initially assessed by a panel of beauty experts. The panel includes Pure Beauty Editor Lucy Tandon Copp, Soap Perfumery and Cosmetics Magazine Editor Julia Wray, Pure Beauty Features Editor Sarah Parsons and Pure Beauty Reporter Becky Bargh. The panel assessed the entries against the entry criteria taking into account the efficacy of a product and where appropriate, the look and feel.

The winners were then voted for by Pure Beauty’s expert readers, the retail experts who work behind the counter selling your products! The winners will be announced live at The Savoy on 25 October, the event is now sold out if you like to be added to the waiting list please contact the events team on or call +44 (0) 207 193 1285.





“We had a wonderful evening celebrating with the winners and meeting new people from the industry.”
Catherine Womersley, Beauty Buyer, House of Fraser

Previous awards

The 2017 winners were announced at a glowing neon-glam themed ceremony hosted by radio DJ, author and presenter Gemma Cairney on 26 October at the Savoy hotel in London. The awards were a complete sell-out with over 350 industry guests from premium, mass and niche beauty brands and the UK’s leading UK beauty buyers, including Amazon, Boots, Harrods, QVC, The Perfume Shop and The Fragrance Shop.

Popular high street names also joined in with the celebrations with both Boots and Superdrug winning awards for their own-brand products and leading TV shopping channel QVC for scooping the award for Best New Retail Innovation of 2017.

Other popular retailers on the guest list included Harrods, The Perfume Shop, Amazon, The Perfume Shop, Button & Wilde, Space NK, Oliver Bonas and River Island, as well as e-retailer feelunique and TV shopping channel QVC.

There were 36 awards categories in total for 2017, including Best New British Brand and Best New International Breakthrough Brand, which were sponsored by leading speciality chemical distributor Univar.

W7 Cosmetics sponsored the Organic and Natural categories for 2017 and were joined by their brand ambassadors Maria Fowler of The Only Way Is Essex fame, make-up artist and YouTube star Stephanie Lange and four-times BMX World Champion Kelvin Batey.

A host of celebrities joined in with the night’s proceedings. The Saturdays’ Rochelle Humes scooped the award for Best New Ethnic Beauty Product with her HiGlow High-Intensity Radiance & Glow Body Cream. Plus, Samantha Faiers and Billie Faiers went up on stage to collect the Best New Body Product award for their Minnies So Into It Sparkling Dusting Powder.

“It was a fabulous event, so beautifully and tastefully put together and we shared a table with great people.”
Adele Watkins, Managing Director, Aroma Works

Sponsor – Exhibit – Goody Bag

There are many ways to get your brand and products noticed by key industry professionals at the Pure Beauty Awards. Get in touch with Trystan Hurley on or telephone +44 (0) 207 193 6690 to find out about the sponsorship opportunities available.

Event Sponsors

SPC logo
CB logo
Cygnia logo

Event Partners

SPC logo

CB logo

Arthur Edward logo

Pure Beauty logo

AOFM logo


Venue: The Savoy

The Savoy is a world-famous luxury hotel and one of London’s most celebrated landmarks. It sits on the north bank of the River Thames overlooking the south bank and is set within the vibrancy of Covent Garden. This beautiful venue has been a pioneer for elegance since 1880 and the ‘home’ of the Pure Beauty Awards for the past three years. Following a lovely stroll along the river, guests can access the elegant Lancaster Ballroom from the hotel’s Riverside entrance.

Address: The Savoy Hotel, Riverside Entrance, Strand, London WC2R 0EU.

Savoy Hotel

“Another excellent awards evening. The venue was excellent as usual, the food was wonderful and it all ran very smoothly – we really enjoyed ourselves.” James Sutton, Founder, Butterflies Healthcare

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Contact us

The Pure Beauty Awards team can be reached on +44 (0) 207 193 9279 or Send award entry product samples to: HPCi Media, Pure Beauty Awards, Natraj Building The Tanneries, 55 Bermondsey St, London SE1 3XG, UK.