Finalist announcement coming soon

The 2020 Pure Beauty Global Awards has officially closed for entries, we’re delighted to announce that we received over 600 entries! What’s next? The Pure Beauty editorial team has the tough task of choosing the 2020 finalists. The finalists will be announced in the March issue of Pure Beauty (click here to subscribe) and online at

The winners will be then chosen by an esteemed panel of experts who have been hand-picked by Pure Beauty. The judges hail from all areas of the beauty industry. The judges will employ the difficult role of selecting the brands that truly deserve the title of ‘the world’s best beauty products.’ The well-established judging panel is unlike any other, as each judge will bring their own specialist expertise to the table.

Get your ticket today!

An explosion of colour will hit Amsterdam in May as the 2020 winners of the Pure Beauty Global Awards are announced. The vibrant and energetic theme has been specially curated to represent the spirited and lively culture that the city boasts!

You are invited to join the finalists as they eagerly await to learn who will be crowned the best in global beauty. The event will be co-located with Cosmetics Business Live, a conference designed to present the latest insights, developments and concepts in the cosmetics & personal care industry. Global Awards ticket holders are entitled to 25% off delegate tickets to attend the conference.





Who decides the winners?

Pure Beauty’s editorial judging panel will narrow down the entries to a final shortlist and then worked with an international panel beauty experts to vote for the winners. The judging criteria was be based on a product’s usability, effectiveness, unique selling points, packaging (where relevant), functionality and innovation.

The international beauty experts used their expertise to judge across different categories and decide the best new global products of the year. The international judging panel will consisted of:

  • Professional beauty experts across all sectors

  • Leading make-up artists, hairdressers and facialists as well as male grooming and body care specialists

  • Industry experts

  • Professionals working in the manufacture and supply of over the counter beauty and grooming products around the world

  • Retail experts

  • Beauty buyers from leading international retail outlets

Past highlights

You’ve got to be in to win it!

Entries are now closed for the 2020 Pure Beauty Global Awards. The awards give brands the chance to stand out in the busy beauty market and build customer trust. To get the latest updates for the 2020 edition, sign up to our daily newsletter today.

Winning an award will impress your existing beauty buyers and customers plus it will attract attention from potential new customers and distributors as well.

Event Sponsors

Dash logo
Aprinnova logo
Siltech logo
Ithos logo
CPL logo
Ayton logo

Event Partners

CPL Aromas logo
epic logo
SPC logo
Arthur Edward logo

Location: Hotel Okura, Amsterdam

The 2020 edition of the Global awards will take place in the city of Amsterdam. Co-located with the brand new event Cosmetics Business Live.

The prestigious Japanese hotel chain Okura choose Amsterdam as the first location abroad of their international expansion. The blend of Japanese and Dutch culture influences their five star service, culinary excellence, and authentic; quality experiences.

Address: Hotel Okura, Ferdinand Bolstraat 333, 1072 LH Amsterdam, Netherlands



Trystan Hurley on or call +44(0) 207 193 6862 to discuss sponsorship opportunities. Natasha Sandamas on or call +44(0) 207 193 6701 for other queries.

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