Pure Beauty judging panel

Emma Reinhold

Editor of Cosmetics Business
& Pure Beauty

Sarah Parsons

Features Editor of Cosmetics Business
& Pure Beauty

Becky Bargh

Online & Social Media Reporter of
Cosmetics Business & Pure Beauty

Julia Wray

Editor of Soap, Perfumery &
Cosmetics (SPC) & SPC China

International expert judging panel

Nichola Joss

Beauty Therapist / Skin Care Expert

Nichola Joss is one of the beauty industry’s most revered skincare, self tanning and nail experts. She is the beauty therapist of choice for a bevy of A-list beauties such as Scarlett Johansson, Hilary Swank, Gisele Bundchen and Gwyneth Paltrow. Best known for her miraculous lymphatic drainage massage facials, Nichola is one of the most well-reputed celebrity skincare experts in the industry.

Laura Husband

Beauty and Hair Expert

Laura Husband is the former editor of Pure Beauty and has spent the past five years writing about the beauty retail sector with expert knowledge on everything from new product launches to global trends. She was chair of the judging panel for the UK’s Pure Beauty Awards for three years and is now the editor of the UK’s leading magazine for the hairdressing sector – Hairdresser’s Journal.

James Craven

Fragrance Expert

James Craven has worked in perfumery for the past 30 years, a career which has been the apogee of a lifetime’s interest in perfume and its interaction with history, costume, psychology and the whole business of what makes the human animal tick. After some years working at Harrods, James found his dream billet at the Specialist Perfumery LES SENTEURS where he now works as the boutique’s Perfume Archivist. 

Theresa Yee

Beauty Expert

Theresa Yee is a beauty expert and editor with more than 10 years’ experience in the cosmetic industry, and has a broad knowledge of the beauty market across various categories. Theresa manages and edits WGSN’s beauty directory, reporting on everything from emerging trends to forecasting trends two years ahead of the season. Theresa travels extensively, attending beauty trade shows and events around the globe.

Salma Choudry

Inclusive Beauty Expert

Salma Chaudhry is the founder and director of The Halal Cosmetics Company in the UK. After several years of research and development, Salma identified a gap within the halal and beauty sector and in 2014 launched the UK business. The company has gained worldwide recognition with products being distributed as far as the Middle East and Southeast Asia. In 2017, the company secured the UK supermarket chain Asda to distribute nationwide its entire skin care.

Belinda Carli

Skincare and Formulation Expert

Belinda is the Director of the Institute of Personal Care Science, an International Training Organisation providing Certificate and Diplomas via distance education in the formulation, development, brand management and
regulatory affairs for personal care and cosmetics. She is a regular presenter at major International events and her work can be found in many national and International publications and Special Chem formulators site. She is the Official Technical advisor to the in-cosmetics Group internationally.

Lisa Hipgrave

Fragrance Expert

For the past twelve years, Lisa Hipgrave has been Director of IFRA UK. Lisa is a highly experienced fragrance specialist, and before being involved in IFRA UK, Lisa previously worked in the industry for 20 years a perfumer, and also as the Managing Director of an international fragrance house. Lisa has worked on all type of fragranced products including Fine Fragrance, personal care, candles and aircare for many brands and high street names.

Judi Beerling

Natural and Organic Expert

Judi, technical manager at Pertech Associates, has been a passionate cosmetic formulator for her whole career and has spent much of the last 13 years sharing her knowledge of the rapidly evolving area of green formulation. Prior to this, she spent a large chunk of her working life in the fragrance industry working on many innovation projects for major clients. She has lectured and given workshops around the world on behalf of Ecovia Intelligence. Over the years, she has also organised many conferences for the SCS, most latterly in Naturals in Cosmetic Science.

Dr Esho

Skin Care Expert

From the multi-award winning ESHO Clinic to working as the resident cosmetic doctor on E4’s Body Fixers, launching a range of cosmetics with DECIEM, campaigning for change in legislation within the aesthetics industry and being the first black doctor to feature on the cover of The Times Magazine, there’s not a lot that Dr Tijion Esho hasn’t achieved since graduating from medical school more than a decade ago.

Dominic Skinner

Colour Cosmetics and Male Grooming Expert

Dominic Skinner, an art school graduate, is now a Global Senior Artist for MAC Cosmetics. Sharing content from the backstages of New York or Paris to the front rows of London’s West End, his posts give his 150k followers an insight into a day in the life of a makeup artist, making him a must-follow for aspiring artists. As for his trademark curlicue moustache, it’s kept in place with sheer will and un-discouraged faith, plus a little hair product combed through with a disposable mascara wand.

Francis Pickthall

Fragrance Expert

We are delighted to welcome back fragrance expert – Francis Pickthall, for the second year. He joined CPL Aromas in 1985 where he began his career as a trainee perfumer though his family had been involved in the fragrance industry for many years. A member of the British Society of Perfumers, Francis established himself as a successful perfumer creating successful market products.

Vivienne Rudd

Beauty / Personal Care Expert

Vivienne is Mintel’s Director of Innovation & Insight, Beauty and Personal Care. With over 20 years of experience in the beauty industry, Vivienne heads up Mintel’s beauty consultancy team, delivering strategic projects concerning every aspect of the beauty industry. She works closely with manufacturers, suppliers and packagers, helping them to identify and analyse consumer, product, ingredient and retail trends, making them relevant to their business and enabling them to pinpoint commercial opportunities.

Sinead Kavanagh

Beauty Blogger & Body Care Expert

Her award-winning blog ‘The Beautiful Truth’ famous for its unbiased reviews has led to a career as one of the top beauty contributors for Ireland’s leading television station RTE and she also regularly appears on the Today show with Maura and Daithi – a popular lifestyle show in Ireland. Sinead has also worked with many international companies including Lancome, Youngblood, Flormar and more.